American rapper Snoop Dogg stars in Corona ads - afaqs! Rap legend Snoop Dogg has partnered with Corona since early 2020 when a beachy commercial about "Living the Fine Life" first dropped on social media. The Best Snoop Dogg Outfits of All Time - Complex new. The aforementioned ad begins with a beach bar scene in which no one is wearing a mask or giving anyone six feet of space. What Does Bad Bunny Say in the Corona Commercial? - Distractify The adverts feature WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, Christian Laettner, and Snoop Dogg.The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. Robe from Snoop Dogg Corona commercial : r/whitewhale - reddit But starting this week the rapper is lending his chill vibe to a Mexican beer brand. The new Corona commercial showcases the Puerto Rican reggaeton sensation and crossover artist Bad Bunny alongside the American rapper Snoop Dogg. Shop products from small business brands sold in Amazons store. Corona and Snoop Dogg Welcome You to La Vida Ms Fina - PR Newswire Samberg needed an upgrade anyway, so he and Snoop relax with the beverages in hand and agree that the best plans are no plans. Snoop Lion Has A Snoopermarket on Overstock.com - ABC News NOLA2Cincy 2 yr. ago By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. she added. comes as professional sports are ramping up again, providing another welcome diversion from the pandemic. Together they remind us that despite all the distractions and chaos in todays world, most of us know the finest life is all about the simplest things. At the time, the company said its consumers understood there wasn't a link between the novel coronavirus and its business, but some still complained that the brand was exploiting the health crisis. And now, with the return of professional sports a category Corona has long supported the brand is ready to share its refreshed perspective with the world. "And with everything going on in the world, that's a perspective people really might need to hear right now. Referencing the pandemic, the brand in a press release notes that the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. But curiously the ads have not been adjusted for the social distancing reality of today. It is mandatory to procure user consent prior to running these cookies on your website. "La Vida Ms Fina" is a fully integrated campaign launching on Corona's social channels with a dedicated GIPHY library, digital support, PR, and :15 and :30 television commercial spots that will air during the NBA playoffs and finals. Create an account to follow your favorite communities and start taking part in conversations. According to Corona, the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. The inclusion of TV spots during the NBA playoffs comes as professional sports are ramping up again, providing another welcome diversion from the pandemic. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said in a press statement. Round table Watch Snoop Dogg's first Corona commercials | Ad Age Snoop Doggie Doggs Deluxe Pet Jersey, Halftime, Medium, SNOOP DOGG Men's Snoop Doggy Style Cover T-Shirt Black, SCREENSHOT Mens Hip Hop Premium Slim Fit Urban Track Pants - Athletic Jogger Bottom with Side Taping Streetwear, G-Style USA Men's Zipper Jacket Drawtsring Waistband Sweatpants Tracksuit Set, Bless this Hizzle Fo'Shizzle - Premium Quality, Thick Coir & Made in the USA, SCREENSHOT Mens Urban Hip Hop Premium Track Jacket - Slim Fit Side Taping Sportswear Urbanwear Streetwear Fashion Top, Awkwardstyles I Got Hos In Different Area Codes Sweater Ugly Christmas Crewneck, Wet Paint Printing + Design SP12079 Snoop Dogg Yellow Jumpsuit Cardboard Cutout, G-Style USA Men's Side Stripe Zipper Jacket Drawstring Waistband Tracksuit, Loungefly Snoop Dogg: Doggystyle 4-Pack Pin Set, Men's Full Zip Sports Lightweight Varsity Bomber Jacket, Mugshizzle Mugshot T Shirt for Adults Celebrity Mug Shot Poster Graphic Tee, SCREENSHOT Mens Urban Hip Hop Premium Fleece Hoodie - Modern Pullover NYC Street Fashion Urbanwear Hooded Sweatshirt, SCREENSHOT Mens Urban NYC Hip Hop Premium Fleece - Pullover Active Streetwear Fashion Crew Neck Sweatshirt, W JIANWANG Men's Tracksuits Full-zip Long Sleeve Plaid Jogging Sets Active Jackets and Pants 2 Piece Outfits, COOFANDY Men's Flower Shirt Hawaiian Sets Casual Button Down Short Sleeve Shirt. It also showcases an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. WATCH SNOOP DOGG'S FIRST CORONA ADS | Crain's Chicago Business He oozes cool and the high life, literally. The latest face of Corona Extra is Bad Bunny, who appears alongside Snoop Dogg in the beer brand's latest commercial, part of the "La Vida Ms Fina" campaign they launched in August 2020. 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Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. Well, he's part of the first few ads for the 'La Vida Ms Fina' campaign. - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. Snoop Dogg is one chill dude. Dont we all wish we could live life as relaxed and carefree as a Corona sipping, silk robe wearing Snoop Dogg would? Robe from Snoop Dogg Corona commercial 15 16 comments Best Add a Comment nlbing91 2 yr. ago I finally found the amazing company that makes these awesome dressing gowns. Snoop's commercial features him checking out Overstock.com on his tablet in an all-white mansion. Submissions should come only from actors, their parent/legal guardian or casting agency. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes. Copyright 2022 afaqs!. This website uses cookies to improve your experience while you navigate through the website. Decorative Hat. Corona unveiled new spots for its "La Vida Ms Fina" master brand campaign. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Snoop Dogg. Amazon Music Stream millions of songs: Amazon Advertising Find, attract, and engage customers: Amazon Drive Cloud storage from Amazon: 6pm Score deals on fashion brands Translated as "the Fine Life," La Vida Ms Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. Snoop Dogg lands 10 million Corona beer deal after brand - mirror Snoop Dog is the first of Corona's 'Relaxed Mavericks.'. Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. Corona Extra 'Shades of Blue' Featuring Snoop Dogg, Devin Booker, Vince Your email address will not be published. In an effort to share a diverse set of perspectives, the campaign will soon introduce other celebrities with their own takes on 'La Vida Ms Fina'. . By B&T Magazine. mitataksemme sivustojemme ja sovellustemme kyttsi. ET, Corona and Snoop Dogg Welcome You to La Vida Ms Fina, Corona continues 'Coming Ashore' campaign amid coronavirus-related backlash, Why brands are doubling down on hip-hop talent, Marketers lost their creative verve amid deluge of challenges, As retailers sell more ads, marketers frustrations and fears grow, Hersheys trans-inclusive IWD push sparks familiar backlash, Maybelline enlists its first-ever digital avatar for mascara launch. Activate your account. Press question mark to learn the rest of the keyboard shortcuts. $44.50. The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut 'La Vida Ms Fina,' its first campaign designed to unite the Corona brand family. Together they remind us that despite all the distractions and chaos in today's world, most of us know the finest life is all about the simplest things. Been looking all over the inter webs but no luck so far. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said. Surge in Corona search: Did Corona beer play it too safe? Snoop Dogg is one chill dude. Anyone find any new info on this robe? Are you a print subscriber? Menu. Pepsi brings back iconic 2000's character Derek Zoolander as new face, New strategic PR consultancy TriOn & Co. opens shop in SG, Bluesky for dummies: 101 on the new Twitter alternative social media app, PROTON subsidiary PRO-NET drives off with social media partner in Malaysia. I will be messaging you in 1 month on 2021-02-24 22:18:55 UTC to remind you of this link. Lol, google led me here to a year old post. We also use third-party cookies that help us analyze and understand how you use this website. Lindsay Rittenhouse What exactly is he doing? Over the course of "Shellphone," the two musical icons have a beachy, socially distant exchange. Look it up. Enter Andy Samberg, paired with our Corona ambassador Snoop Dogg, an icon who epitomizes chill. The lighthearted ad shows the Drop It Like It's Hot hitmaker, 48, rapping . Voit muokata valintojasi milloin tahansa napsauttamalla tietosuojan hallintapaneelin linkki sivustoissamme ja sovelluksissamme. Sales of Corona remain strong, with recent data revealing that sales have increased by more than 17% since March 2020. The rapper, who also appeared in a Dunkin' campaignearlier this year,embraced his role as brand ambassador around the turn of the millennium and helped to open a lane for artists to work with brands. The campaign was in the works earlier this year before the pandemic hit, but was transformed in response to global events, according to the press release. Ann Legan, vice president of brand marketing, Corona said La Vida Ms Fina is a modern expression of Corona's lifestyle and respected place in culture. Last fall, Snoop Dogg made his first appearance as Corona's new spokesperson in the brand's first "La Vida Mas Fina" ads from MullenLowe L.A., in which the rapper brings his chill vibe to . The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. Previous marketing efforts that promoted the beverage maker's new Corona Hard Seltzer with the tagline "Coming Ashore Soon"faced backlashat the outset of the coronavirus pandemic. The effort continues the work of introducing the label's new line of hard seltzer, while paying homage to Classic corona offerings. Lighthouse Independent Media. The TV ads, which will get airplay during the National Basketball Association Playoffs, include one (above) that juxtaposes relaxing with a beer and social media addictionwhat he said, she said, cant even follow the thread down the hole we all go, says Snoop, before sitting down in a beach chair with a Corona.